I've been a creative professional since 1994. Since then I have worked in the creative industry to become a professional, award winning, creative director, strategist, producer, developer and designer with extensive experience in content creation, digital experiences, UX/UI, video and photography.
The name Press Nine was influenced by the automated options when calling customer service in the past. You were given options to choose from matched with the numbers on the phone
Usually, the final selection instruction was "Press '9' for more options."